Insights Marketing Group works with companies that are facing branding and marketing challenges in a communications-saturated world. We connect them with their consumers in real-life situations, and we generate deep insights and innovative ideas that can help them breakthrough the clutter.

What are IMG’s areas of expertise

1) Exploratory and strategic research on branding and unmet needs
2) Communications testing, including concept, positioning, and advertising testing
3) New product concept and packaging testing
4) Multicultural, international research

What makes IMG uniquely qualified?

1) Innovative, Customized Solutions: All of our clients work directly with one of the principals at IMG. We provide each client with an innovative, custom research solution – designed and executed by an IMG principal – to meet their objectives.

2) Master-level Training: We believe in lifelong learning, and training for our moderators. We believe that as researchers we must acquire new skills and adapt to the ever-changing conditions in the world of marketing research. IMG has two moderators on-staff who have achieved RIVA’s Master Moderator Certification™. Our staff regularly receives training in Creative Problem Solving and Facilitation at the Creative Problem Solving Institute (CPSI), and we have received additional training in facilitation from Leadership Strategies.