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  Testimonials
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My experience with Insights Marketing Group has always been extremely positive. I consider them world class in the research capabilities, strategic thinking and customer service. I have done a number of studies with IMG, both quantitative and qualitative, and have been impressed with their consumer insights, thoroughness and ability to think and plan one step ahead. I have highly recommend them to many of my colleagues. |
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Cynthia Sodini
Consumer Insights Manager
Kraft Foods |
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IMG's clear understanding of our business objectives and how the research feeds back into the business decisions is clearly displayed in their insightful reporting style. Flexibility is one of IMG's key strengths that helps address our ever changing business demands. |
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Lillian Marti-Penney
American Express
Latin America/Caribbean Consumer Card Marketing Manager |
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IMG was able to open up our eyes to the consumer. During two year-long Longitudinal Qualitative Panels, we were able to build a solid foundation of learnings that led to deeper insights and the ability to provide direction across the marketing mix to our business teams. The compilation of our learnings, including the array of visuals, video clips and photographs were used in a compelling manner in presentations to a variety of audiences, bringing the ‘real world’ to our senior management. IMG's experience in designing and executing ethnographies allowed our team to be invited into our consumers’ lives. We were repeat customers with IMG. |
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Laura Zoller
Former Sr. Consumer Insights Manager
Kraft Foods |
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IMG's expertise in qualitative research and as moderators allowed our company to glean fresh Hispanic consumer insights which have made a significant, positive impact on the strategy for our brand. |
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Jacque Bower
Procter & Gamble
Marketing Research |
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Our experience with Insights Marketing Group has been extremely rewarding. They are flexible and willing to adapt to unusual situations, such as conducting groups on ships at sea. IMG has provided us with great analysis, packaged in such a way that it is digestible for novice users, while still yielding strategic recommendations. |
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Valerie Watkins
Royal Caribbean Cruise Lines
Market Research Manager |
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IMG provides Zubi's clients qualitative research that helps them achieve their marketing goals and improve their branding. They always make sure that our clients are happy, and their high level of professionalism and attention to detail is exactly what I look for when selecting a supplier. Their reports are concise, accurate, prompt and most importantly, insightful. I give them my full endorsement. |
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Luiz Salles
Zubi Advertising
Research Manager |
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