Multicultural Marketing in Contemporary U.S. Markets.
By John Holcombe and Chang-Hoan Cho, Ph.D., IMG; Fall, 2005.

Taking the Longitudinal Way: A Look at Qualitative Panels.
By Belkist Padilla with Gloria Cantéñs-Purchon and John Holcombe, ORCA Views, QRCA; Fall, 2005.

Ethnic Research: The Changing Face of Mass Market America.
By Dan Murphy, Quirk’s Marketing Research Review; April, 2004.

Projective Techniques: Do they Work in the Hispanic Market?
By Belkist Padilla, Quirk’s Marketing Research Review; April, 1999.

News & Press Releases

Miami Research Firm Home to the Only Two Hispanic
Moderators to Achieve RIVA’s Master
Moderator Certification. April 24, 2006; Washington, DC